OOctwin Platform Guides
Conversational commerce

Conversational commerce

A storefront in every chat.

Let customers browse, choose, order, and pay without ever leaving the conversation. The whole purchase happens on WhatsApp — or a web widget — where attention already is.

See it in action How it works

The shopping journey

From "just looking" to paid — in one thread.

Each stage is a real capability of the commerce module, stitched into a single conversation. If a shopper drops off, a scheduled nudge brings them back to the cart.

01 Browse catalog & cards 02 Cart add & adjust 03 Order human order no. 04 Pay in-flow checkout 05 Follow-up updates & nudges abandoned-cart recovery — a scheduled message brings them back

One continuous thread — with a built-in path back when a shopper pauses.

What you can send

Products, the way chat apps show them.

The commerce module speaks the native product formats — so items look right and tap-to-buy just works.

Single product

One item, front and centre

Highlight a specific product with its image, price, and an add-to-cart action.

Multi product

A curated few

Send a small set — a recommendation, a bundle, or "others also bought".

Full catalog

Browse the whole range

Open the catalog in-chat so shoppers explore categories and pick for themselves.

Why it converts

Less friction, fewer drop-offs.

One thread

No hand-off, no lost carts

Every step stays in the same conversation. There's no jump to a website where shoppers hesitate and leave.

Two channels

WhatsApp and a web widget

The same catalog and cart work on WhatsApp and an embeddable web widget — meet buyers wherever they land.

Win-back

Bring shoppers back

Proactive, scheduled messages nudge abandoned carts and share order updates — turning a pause into a purchase.